Amul's India : based on 50 years of Amul advertising by daCunha Communications / daCunha Communications
Material type: TextPublication details: Noida : HarperCollins Publishers, 2012.Description: xii, 212 pages : illustrations (chiefly color), color map ; 22 cmISBN:- 9789350291498
- 658.827 DAC
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | Indian Institute of Management Visakhapatnam | 658.827 DAC (Browse shelf(Opens below)) | Available | 000402 |
The Amul campaign tells the stories of India, a hoarding at a time. The hoardings are markers of the popular history of India and have been followed by fans for decades. Timeless and ageless, this long-running campaign has captivated Indians of all ages. The key character in this saga is the little girl in polka dots, who helped Amul Butter win over an entire nation. This book celebrates her journey through the eyes of prominent writers, public figures and the subjects of the hoardings themselves. It contains a series of vignettes, creating a patchwork quilt of essays, snippets and selections of classic hoardings. It offers us an inside peek into the back story of the creation of the ads.
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