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	1.	Advertising and promotion: an integrated marketing communication perspective / by George E. Belch, Michael A. Belch and Keyoor Purani. by Belch, George E Belch, Michael A Purani, Keyoor Edition: 9th ed. Material type: Text; Format: print Publication details: New Delhi: McGraw Hill Education India Pvt. Ltd. 2015 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 BEL. Not available: Indian Institute of Management Visakhapatnam - Andhra University: Checked out (1). Place hold Add to cart (remove)
	2.	Positioning: The battle for your mind by Al Ries, Jack Trout by Al Ries [Author] Jack Trout [Author] Publication details: Chennai McGraw Hill 2018 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.111 RIE. Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 659.111 RIE. Place hold Add to cart (remove)

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