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	1.	How advertising works: the role of research / edited by John Philip Jones by Jones, John Philip [Editor ] Publication details: New Delhi Sage 1998 Availability: Items available for reference: Indian Institute of Management Visakhapatnam: Not For Loan (1)Call number: 659.1 JON. Add to cart (remove)
	2.	The new entrepreneur's guide to setting up and running a successful business / by Paul Kendall. by Kendall, Paul (Paul Francis) [author.] Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : Routledge, Taylor & Francis Group, A Productivity Press Book [2018] Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.11 KEN. Place hold Add to cart (remove)
	3.	Positioning: The battle for your mind by Al Ries, Jack Trout by Al Ries [Author] Jack Trout [Author] Publication details: Chennai McGraw Hill 2018 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.111 RIE. Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 659.111 RIE. Place hold Add to cart (remove)

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