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	1.	Building brands directly: Creating business value from customer relationships / by Stewart Pearson. by Pearson, Stewart Material type: Text; Literary form: Not fiction Publication details: Washington: New York University, 1996 Availability: Items available for reference: Indian Institute of Management Visakhapatnam: Not For Loan (1)Call number: R658.84 PEA. Add to cart (remove)
	2.	Amul's India : based on 50 years of Amul advertising by daCunha Communications / daCunha Communications by daCunha Communications DY Works Gujarat Co-operative Milk Marketing Federation Ltd. (Ānand, India) Material type: Text; Format: print Publication details: Noida : HarperCollins Publishers, 2012 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 DAC. Place hold Add to cart (remove)
	3.	Storm the norm : untold stories of 20 brands that did it best : a unique new framework for industry / by Anisha Motwani by Motwani, Anisha Material type: Text; Format: print Publication details: New Delhi : Maven, Rupa, 2016 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 MOT. Place hold Add to cart (remove)
	4.	Adkatha: the story of indian advertising/ by Anand Halve and Anita Sarkar. by Halve, Anand Material type: Text; Format: print Publication details: Goa, India : Centurm charitable Trust, ©2011 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.10954 HAL. Place hold Add to cart (remove)

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