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	1.	Building brands directly: Creating business value from customer relationships / by Stewart Pearson. by Pearson, Stewart Material type: Text; Literary form: Not fiction Publication details: Washington: New York University, 1996 Availability: Items available for reference: Indian Institute of Management Visakhapatnam: Not For Loan (1)Call number: R658.84 PEA. Add to cart (remove)
	2.	Beyond advertising : creating value through all touchpoints / by Yoram Wind and Catharine Hays. by Wind, Yoram Hays, Catharine The Wharton Future of Advertising Innovation Network Material type: Text; Format: print Publication details: New Delhi: Wiley, 2016 Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 659.1 WIN. Place hold Add to cart (remove)

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