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1.
Creating powerful brands in consumer, service and industrial markets / by Leslie De Chernatony, Malcolm McDonald. by
Material type: Text Text; Literary form: Not fiction
Publication details: Oxford: Butterworth-Heinnemann, 1998
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 DEC.

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2.
Rising tide / by Davis Dyer, Fredrick Dalzell, Rowena Olegario. by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston: Harvard Business School, 2004
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 338.767 DYE. Indian Institute of Management Visakhapatnam - Andhra University (1)Call number: 338.767 DYE.

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3.
Strategic brand management for B2B markets : A road map for organizational transformation / by Sharad Sarin. by
Edition: 1st ed.
Material type: Text Text; Format: print
Publication details: New Delhi : Oxford University Press
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 SAR.

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4.
Brand vs. wild : building resilient brands for harsh business environments / by Jonathan David Lewis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : bibliomotion inc., 2017
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.827 DAV.

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