Investing in financial research : a decision-making system for better results : an AREA method book / Cheryl Strauss Einhorn ; foreword by Tony Blair.

Includes bibliographical references and index.

Foreword by Tony Blair -- Introduction : blue skies -- Origins of the AREA method -- Research like a cheetah -- How to use this book : the AREA journal, cheetah sheets, and thesis statements -- Cognitive biases and the AREA method -- AREA at work and critical concepts -- AREA=A : Absolute -- AREA=R : Relative -- AREA=E : Exploration -- AREA=E : Exploitation -- AREA=A : Analysis -- Warren Buffett and untangling your plate of spaghetti.

"Investing In Financial Research is a guidebook for conducting financial investigations. The book lays out the AREA Method -- a research and decision-making system that uniquely controls for bias, focuses on the incentives of others and expands knowledge while improving judgement -- and applies it to all sorts of financial sleuthing from investment analysis to investigative journalism. The AREA Method provides defined tasks that guide and focus research on a vision of success; a structure that isolates sources, giving insight into their perspectives, biases and incentives; investigative resources, tips and techniques to upgrade research and analysis beyond document-based sources; exercises to foster creativity and originality in thinking; and a sequence and framework that brings disparate pieces of research together to build confidence and conviction about financial decisions"-- Provided by publisher.