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1.
Handbook of qualitative research methods in marketing / edited by Russell W. Belk. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham, UK : Edward Elgar, c2006
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 BEL.

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2.
Research methodology in marketing : theory development, empirical approaches and philosophy of science considerations / Martin Eisend. by
Edition: 1st edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Springer Berlin Heidelberg, 2019
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 EIS.

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