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1.
Marketing services: Competing through quality / by Leonard L Berry, A Parasuraman. by
Material type: Text Text; Literary form: Not fiction
Publication details: New York: Free Press, 1991
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 BER.

2.
Services marketing: people, technology, strategy / by Jochen Wirtz, Christopher Lovelock. by
Edition: 8th ed.
Material type: Text Text; Format: print
Publication details: New Jersey: World Scientific, 2016
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.8 WIR.

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