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1.
Handbook of qualitative research methods in marketing / edited by Russell W. Belk. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham, UK : Edward Elgar, c2006
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 BEL.

2.
Crafting qualitative research : working in the postpositivist traditions / by Pushkala Prasad. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Routledge, 2005
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 001.42 PRA.

3.
An Introduction to qualitative research / by Uwe Flick by
Edition: 5th ed.
Material type: Text Text; Format: print
Publication details: New Delhi: Sage Publications India Pvt. Ltd, c2014
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: .

4.
Qualitative consumer and marketing research / by Russell Belk, Eileen Fischer and Robert V. Kozinets. by
Publication details: Los Angeles Sage 2017
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 658.83 BEL.

5.
Qualitative psychology. by
Material type: Continuing resource Continuing resource; Format: available online remote; Type of continuing resource: periodical
Publisher: [Washington, D.C.] : Educational Publishing Foundation of the American Psychological Association, [2013]-
Availability: No items available.

6.
The coding manual for qualitative researchers / Johnny Saldaña. by
Edition: 4E [Fourth editiion].
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Thousand Oaks, California : SAGE Publishing Inc., 2021
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 001.42 SAL.

7.
What are qualitative research ethics? / Rose Wiles. by Series: Research methods series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Bloomsbury, 2013
Availability: Items available for loan: Indian Institute of Management Visakhapatnam (1)Call number: 174.3.

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