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008 171003t2011 ii a 001 eng
020 _a9788126557509
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039 9 _a201710031708
_bnavnath
_y201710031623
_znavnath
082 _a658.8
_bKOT
100 1 _aKotabe, Masaaki
245 1 _aInternational marketing /
_cby Masaaki Kotabe and Kristiaan Helsen.
250 _a6th ed.
260 _aNew Delhi, India:
_bWiley,
_cc2011.
300 _axxiv, 595p.
650 0 _aMarketing
650 0 _aExport marketing
650 0 _aInternational business enterprises--Management
651 0 _aAsia
651 0 _aPacific Area
700 1 _aHelsen, Kristiaan
949 _AVIRTUAITEM
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999 _aVIRTUA4
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