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001 vtls000158163
003 IIMBL
005 20180822140538.0
008 171003t2011 nyuo 001 deng
020 _a9780500515563
_cINR 1982/-
039 9 _a201711251028
_bnavnath
_y201710031810
_znavnath
082 _a659.1092
_bHEG
100 1 _aHegarty, John
245 1 _aHegarty on advertising:
_bturning intelligence into magic/
_cby John Hegarty.
260 _aNew York :
_bThames & Hudson Ltd.,
_c©2011
300 _a224 pages :
_billustrations (some color) ;
_c24 cm
520 _aContains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst many, many other highly successful campaigns for major brands. This title provides advice on the elements of advertising, from pitching to the effects of new technology.
600 1 _aHegarty, John,
_d1944-
650 0 _aAdvertising agencies --
_xManagement
650 0 _aAdvertising executives
650 0 _aAdvertising
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_s2830:20171124
999 _aVIRTUA4
_c1044
_d1044
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