| 000 | 01271nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | vtls000158165 | ||
| 003 | IIMBL | ||
| 005 | 20180822140539.0 | ||
| 008 | 171004t1998 nyu 001 eng | ||
| 020 |
_a9788126520947 _cINR 375/- |
||
| 039 | 9 |
_a201711251039 _bnavnath _c201711251039 _dnavnath _y201710040952 _znavnath |
|
| 082 |
_a659.111 _bSTE |
||
| 100 | 1 | _aSteel, Jon | |
| 245 | 1 |
_aTruth, lies, and advertising: _bthe art of account planning / _cby Jon Steel. |
|
| 260 |
_aNew York : _bWiley, _c©1998. |
||
| 300 |
_axix, 298 pages : _billustrations ; _c24 cm |
||
| 520 | _aA newly defined discipline that combines aspects of four traditionally separate areas of advertising and marketing, account planning is one of the hottest topics in advertising today. This book by account planning pioneer Jon Steel provides advertising professionals and marketers with their first practical look at a tool that is reshaping the ad industry. | ||
| 650 | 0 |
_aAdvertising campaigns-- _xPlanning |
|
| 650 | 0 |
_aAdvertising agencies-- _xCustomer services |
|
| 650 | 0 | _aAdvertising | |
| 651 | _aUnited States | ||
| 949 |
_AVIRTUAITEM _D30000 _G30000 _X1000 _6000576 _s2830:20171124 |
||
| 999 |
_aVIRTUA4 _c1045 _d1045 |
||
| 999 | _aVTLSSORT0030*0080*0200*0390*0820*1000*2450*2600*3000*5200*6500*6501*6502*6510*9992 | ||