| 000 | 01216nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | vtls000158166 | ||
| 003 | IIMBL | ||
| 005 | 20180822140540.0 | ||
| 008 | 171004t2000 nyua 001 eng | ||
| 020 |
_a9780609807231 _cINR 699/- |
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| 039 | 9 |
_a201711251045 _bnavnath _y201710040955 _znavnath |
|
| 082 |
_a659.1 _bTWI |
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| 100 | 1 | _aTwitchell, James B. | |
| 245 | 1 |
_aTwenty ads that shook the world: _bthe century's most groundbreaking advertising and how it changed us all. / _cby James B. Twitchell. |
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| 260 |
_aNew York : _bThree Rivers Press, _c©2000. |
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| 300 |
_a229 pages : _billustrations ; _c24 cm |
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| 520 | _aUses an art-historical approach to examine twenty advertisements and advertising campaigns, named by the author as the most influential of the twentieth century; considering what makes each ad work, the story behind it, and how it changed viewers' perceptions of the advertised item, and other things as well. | ||
| 650 | 4 | _aAdvertising | |
| 650 | 4 | _aAdvertising--Social aspects | |
| 650 | 4 | _aAdvertising campaigns | |
| 949 |
_AVIRTUAITEM _D30000 _G30000 _X1000 _6000577 _s2830:20171124 |
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| 999 |
_aVIRTUA4 _c1046 _d1046 |
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| 999 | _aVTLSSORT0030*0080*0200*0390*0820*1000*2450*2600*3000*3690*5200*6500*6501*6502*9992 | ||