| 000 | 01053nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | vtls000158228 | ||
| 003 | IIMBL | ||
| 005 | 20180822140607.0 | ||
| 008 | 171014t2015 ii a 001 eng | ||
| 020 |
_a9781259026850 (pbk) _cINR 725.00 |
||
| 039 | 9 |
_a201710141331 _bnavnath _y201710141310 _znavnath |
|
| 082 |
_a659.1 _bBEL |
||
| 100 | 1 | _aBelch, George E. | |
| 245 | 1 |
_aAdvertising and promotion: _ban integrated marketing communication perspective / _cby George E. Belch, Michael A. Belch and Keyoor Purani. |
|
| 250 | _a9th ed. | ||
| 260 |
_aNew Delhi: _bMcGraw Hill Education India Pvt. Ltd. _c2015. |
||
| 300 | _axliii, 1016 pages | ||
| 650 | 0 | _aSales promotion | |
| 650 | 0 | _aAdvertising | |
| 650 | 0 | _aCommunication in marketing | |
| 700 | 1 | _aBelch, Michael A. | |
| 700 | 1 | _aPurani, Keyoor | |
| 949 |
_AVIRTUAITEM _D30000 _G30000 _X1000 _6000553 _s2830:20171014 |
||
| 949 |
_AVIRTUAITEM _D30000 _G30000 _X1000 _6000552 _s2830:20171014 |
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| 999 |
_aVIRTUA4 _c1082 _d1082 |
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| 999 | _aVTLSSORT0080*0200*0390*0820*1000*2450*2500*2600*3000*3690*6500*6501*6502*7000*7001*9992 | ||