| 000 | 00885nam a22002651a 4500 | ||
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| 001 | vtls000010845 | ||
| 003 | IIMBL | ||
| 005 | 20180822135035.0 | ||
| 008 | 100616s2005 |r| ||110|eng|||| | ||
| 020 | _a1591396190 | ||
| 035 | _aiimb118599 | ||
| 039 | 9 |
_a201106171833 _bVLOAD _y201006160430 _zVLOAD |
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| 040 | _aIIMB | ||
| 082 | 1 |
_a658.802 _bKIM |
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| 100 | 1 | _aKim, W Chan | |
| 245 | 1 | 0 |
_aBlue ocean strategy: _bHow to create uncontested market space and make the competition irrelevant / _cby W Chan Kim, Renee Mauborgne. |
| 260 |
_aBoston: _bHarvard Business School, _c2005. |
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| 300 | _a240p. | ||
| 650 | 4 | _aNew products | |
| 650 | 4 | _aMarket segmentation | |
| 700 | 1 | _aMauborgne, Renee | |
| 949 |
_AVIRTUAITEM _D10000 _G10000 _X1000 _669560 |
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| 949 |
_AVIRTUAITEM _D30000 _G30000 _X1000 _669726 |
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| 949 |
_AVIRTUAITEM _D30000 _G30000 _X1000 _6C00228 _oDonated by Prof. V. Anand Ram |
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| 999 |
_c13 _d13 |
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