000			01365 a2200241 4500
999			_c1449 _d1449
003			OSt
005			20181001145059.0
008			180922b ||||| |||| 00| 0 eng d
020	0	0	_a9783319517490
040			_cIIMV
082			_a658.872
100	1		_aLopez Lubian, Francisco J. _9194
245	1		_aValue in a digital world: _bhow to assess business models and measure value in a digital world / _cby Francisco J López Lubián and Jose Esteves.
260			_bPalgrave Macmillan _c2017 _aMadrid
300			_axxii, 169 pages _billustrations _c26
505			_aIntroductionChapter 1: The new digital economyChapter 2: Economic Value and Digital BusinessChapter 3: Escaping the hype: Dealing with subjectivityChapter 4: Weighing the air: Valuing digital intangiblesChapter 5: Web Business Models and EVChapter 6: Managing to delivering value in a digital worldChapter 7: Summary and Conclusions
520			_aAn in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for assessing the value of digital businesses. Assessing the value of traditional business was easy
650		0	_aBusiness _9195 _xData processing.
650		0	_aBusiness enterprises _9196 _xValuation.
650		0	_aInformation technology _9197 _xManagement.
700	1		_aEsteves, José _9198 _eauthor
942			_2ddc _cBK