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003 | IIMBL | ||
005 | 20180822135037.0 | ||
008 | 100616s1996 |r| ||110|eng|||| | ||
020 | _a0814766188 | ||
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_a201704171619 _bIndu _c201106171840 _dVLOAD _y201006160434 _zVLOAD |
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_aR658.84 _bPEA |
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100 | 1 | _aPearson, Stewart | |
245 | 1 | 0 |
_aBuilding brands directly: _bCreating business value from customer relationships / _cby Stewart Pearson. |
260 |
_aWashington: _bNew York University, _c1996. |
||
300 | _a431p. | ||
650 | 4 | _aDirect marketing | |
650 | 4 | _aAdvertising, Direct mail | |
650 | 4 | _aCustomer relations | |
650 | 4 | _aBrand name products, Marketing | |
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