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| 001 | vtls000011884 | ||
| 003 | IIMBL | ||
| 005 | 20180822135037.0 | ||
| 008 | 100616s1996 |r| ||110|eng|||| | ||
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| 100 | 1 | _aPearson, Stewart | |
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_aBuilding brands directly: _bCreating business value from customer relationships / _cby Stewart Pearson. |
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_aWashington: _bNew York University, _c1996. |
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| 300 | _a431p. | ||
| 650 | 4 | _aDirect marketing | |
| 650 | 4 | _aAdvertising, Direct mail | |
| 650 | 4 | _aCustomer relations | |
| 650 | 4 | _aBrand name products, Marketing | |
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