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008			190206b ||||| |||| 00| 0 eng d
020	0		_a9780143065975
040			_cIIMV
082	0		_a381.33
100			_aBijapurkar, Rama _eAuthor _9860
245	1		_aWe are like that only: _bUnderstanding the logic of consumer india/ _cby Rama Bijapurkar
260			_bPenguin _c2013 _aGurgaon
300			_axxvii, 293 pages: _bIllustrations; _c24 cms.
520	3		_aTaking cues from economics, demography, history, culture, philosophy and good old common sense, Rama Bijapurkar makes sense of the complex and inscrutable Indian market—the many Consumer Indias, their diverse and schizophrenic consumer behaviour and the way to make your company’s fortune in this billion-plus market. Irreverent and insightful, this book answers the questions to twelve key facets of Consumer India. Bijapurkar explains why the Indian consumer market is ‘like that only’, why it will not change in a hurry, and what it takes to develop a winning ‘made for India’ business strategy. ‘Rama has developed a very strong case for learning about India on its own terms before investing. This book is a critical read for anyone considering building a large presence for themselves in India’—From the Foreword by C.K. Prahalad, author of The Fortune at the Bottom of the Pyramid
650		0	_aIndia _9861
650		0	_aConsumer _9862
942			_2ddc _cBK