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020	0		_a9789353043551
040			_cIIMV
082	0		_a338.70954
100			_aViswajeet, Shelley _eAuthor _9872
245	1		_aThe Indigo Story: _bInside the upstart that redefined indian aviation/ _cby Shelly Vishwajeet
260			_bRupa Publications _c2018 _aNew Delhi
300	0		_axiii, 210 pages: _bIllustrations; _c24 cms.
520	3		_aThe IndiGo Story is a fascinating analysis of the manner in which an unknown entity entered the perilous Indian sky and became its undisputed leader both in terms of market share and profitability. Lucidly written and sharply argued, this book highlights the company's formative years as a fearless start-up and its evolution into one of India's most game-changing, profitable brands. Going into great detail and with a deep understanding of the airline industry, the author uncovers little-known facts about how the airline displaced old players and new competitors and proved the doomsday predictors wrong in double-quick time. So what was the magic IndiGo wielded? What was the secret mantra of their success? How did they get it right when most failed or struggled? Uncover all this and much more in this captivating book.
650	0		_aIndigo airlines-history _9873
650	0		_aAirlines-india _9874
942			_2ddc _cBK