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| 020 | 0 | _a9789332557185 | |
| 040 | _cIIMV | ||
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| 100 | 1 |
_aKotler, Philip _eAuthor _9878 |
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| 245 |
_aMarketing management _cby Philip Kotler and Kevin lane Keller |
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| 250 | 0 | 0 | _a15 |
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_bPearson _c2018 _aNew Delhi |
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| 300 |
_axxvi, 756 pages; _bIllustrations; _c25 cms |
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| 650 | 0 |
_aMarketing--Management _9879 |
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_aConsumer behavior _9880 |
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_aMarketing _9881 |
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_aInternet marketing _9882 |
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| 700 | 1 |
_aKeller, Keller _d1956 _eAuthor _9883 |
|
| 856 | _3Marketing management Indian Cases | ||
| 942 |
_2ddc _cBK _e15 |
||