000			02115 a2200229 4500
999			_c1663 _d1663
003			OSt
005			20190402113837.0
008			190402b ||||| |||| 00| 0 eng d
020	0	0	_a9781137500908
040			_cIIMV
082	0		_a658.802
100	0		_aIan Chaston _eAuthor _91035
245			_aEntrepreneurial Marketing: Sustaining Growth in All Organisations _cby Ian Chaston
250	0		_a2nd ed
260			_bMacmillan _aUK _c2016
300			_axii, 388 pages; _billustrations: _c24 cm.
505			_a1. Entrepreneurship and Market Conventions 2. Understanding the Conventional Competitor 3. Planning and Visioning 4. Entrepreneurial Marketing Strategy 5. Identifying Entrepreneurial Opportunities 6. Entrepreneurial Competence 7. Innovation 8. Technology 9. Entrepreneurial Promotion 10. Online Promotion 11. Social Media 12. Blogs, Tweets and Apps 13. Entrepreneurial Pricing and Distribution 14. Entrepreneurial Service Marketing 15. B2B Marketing 16. Small Firm Entrepreneurship 17. Public Sector.
520	3		_aWritten by a pioneer of the discipline, this core textbook provides students with a range of tools and techniques to identify and explore entrepreneurial opportunities. Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this second edition of Entrepreneurial Marketing applies marketing and entrepreneurial theory to organisations of all sizes. Traditionally entrepreneurial marketing has been perceived as the domain of small firms, but this textbook also considers major international companies, analysing their sustained growth and financial success in an increasingly difficult consumer environment.Written by a highly experienced instructor and researcher in the field, this will be an essential resource for students taking modules in entrepreneurial marketing at undergraduate, postgraduate and MBA levels. It will also be valuable for students taking courses on marketing, entrepreneurship and management strategy.
650	0		_aMarketing Management. _91036
650	0		_aEntrepreneurship. _91037
942			_2ddc _cBK