000			01383 a2200205 4500
999			_c1696 _d1696
003			OSt
005			20190426120632.0
008			190426b ||||| |||| 00| 0 eng d
020			_a9781107010659
040	0		_cIIMV
082	0		_a658.816
100	1		_a Rakesh V. Vohra _eAuthor _91083
245			_aPrinciples of Pricing: An Analytical Approach _cby Rakesh V. Vohra
260			_bCambridge University Press _aNew York _c2013
300			_ax, 250 pages; _billustrations: _c24 cm.
505			_a1. Introduction; 2. Buyer behavior; 3. Estimating price response; 4. Uniform posted price; 5. Auctions; 6. Price discrimination; 7. Pricing and competition; 8. Bringing it all together; 9. Appendix on game theory.
520	3		_aPricing drives three of the most important elements of firm success: revenue and profits customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions 2) price discrimination and 3) pricing in a competitive environment.
650	0		_aFinancial Accounting _91084
942			_2ddc _cBK