000			02103 a2200205 4500
999			_c1704 _d1704
003			OSt
005			20190723160904.0
008			190723b ||||| |||| 00| 0 eng d
020			_a9781412911221
040			_cIIMV
082			_a658.83028
100	1		_aMario Mazzocchi _eAuthor _91118
245	0		_aStatistics for Marketing and Consumer Research _cby Mario Mazzocchi
260			_b Sage _aNew Delhi _c2008
300			_axviii, 412 pages; _bIllustrations: _c22 cm.
505	0		_aPART I Collecting Preparing and ...1 1 Measurement Errors and Data fo...2 2 Secondary Consumer Data27 3 Primary Data Collection46 4 Data Preparation and Descripti...77 PART II Sampling Probability and...103 5 Sampling104 6 Hypothesis Testing130 7 Analysis of Variance150 PART III Relationships Among Var...171 8 Correlation and Regression172 9 Association Loglinear Analysis...196 10 Factor Analysis and Principal...218 PART IV Classification and Segme...247 11 Discriminant Analysis248 12 Cluster Analysis263 13 Multidimensional Scaling283 14 Correspondence Analysis300 PART V Further Methods in Multiv...315 15 Structural Equation Models316 16 Discrete Choice Models337 17 The End and Beyond352 APPENDIX Fundamentals of Matrix ...359 Glossary375 References387
520	3		_aBalancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling
650	0		_a Business & Economics _91119
942			_2ddc _cBK