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003			IIMBL
005			20180822135259.0
008			100616s2009 ii |r| ||110|eng||||
020			_a8131716830
020			_a9788131716830 (pbk.)
039		9	_a201710131006 _bmansoor _c201710131006 _dmansoor _c201705251713 _dmansoor _c201310251646 _dsudhir _y201006160920 _zVLOAD
082			_a658.8 _bKOT
100	1		_aKotler, Philip.
245	1	0	_aMarketing management: _ba south asian perspective. / _cby Philip Kotler ... [et al.].
250			_a13th ed.
260			_aNew Delhi: _bPearson, _cc2009.
300			_a647p.,57, 8, 2, 28 p. : _bcol. ill.
504			_aIncludes bibliographies and index.
520	3		_aThe South Asian edition of Marketing Management remains the bestselling textbook in the field because it continues to reflect the latest changes in marketing theory and practice. Retaining the original frameworks and concepts so vital to the book, this edition presents a contextually relevant text for students of the subcontinent by incorporating South Asian case studies and examples.
541			_aGangadhar Shanagala: _bEPGP12; _cGift
541			_aVarun Basu; _bPGSEM, IIM Bangalore- 76; _cgift;
650		0	_aMarketing _xManagement.
700	1		_aKeller, Kevin Lane.
700	1		_aKoshy, Abraham.
700	1		_aJha, Mithileshwar.
910			_aIIMB Faculty publications.
949			_AVIRTUAITEM _D10021 _F1 _G10021 _X1000 _674225 _a658.8 KOT;1 _oThis copy is meant only for Faculty Publication display not for issue. _pThis copy is meant only for Faculty Publication display not for issue. _rThis copy is meant only for Faculty Publication display not for issue. _s4710:20120625 _s2102:20120519
949			_AVIRTUAITEM _D10000 _F2 _G10000 _X1000 _674226 _a658.8 KOT;2 _oChapter 1 to Chapter 6 Missing _pChapter 1 to Chapter 6 Missing _qChapter 1 to Chapter 6 Missing _rChapter 1 to Chapter 6 Missing
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949			_AVIRTUAITEM _D10000 _G10000 _X1000 _6C33148 _a658.8 KOT;1 _pNO MARKS _qA few pages (5-10) are highlited & Written in pen _rA few pages (5-10) are highlited & Written in pen
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