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082	0		_a381.1420954 VAI
100	1		_aK. Vaitheeswaran _dAuthor _91242
245	0		_aFailing to Succeed: The Story of India’s First E-Commerce Company _cby K. Vaitheeswaran
260			_bRupa Publications _aNew Delhi _c2019
300			_axvi, 204 pages; _billustrations: _c20 cm.
520	3		_aYou can get things right and yet go wrong. In 1999, when hardly anyone in India transacted on the Internet, K. Vaitheeswaran co-founded India's first e-commerce company. Yet, years later, when e-commerce was exploding in India- despite enjoying first-mover advantage- Indiaplaza shut down. What went wrong? Lack of funding? Wrong strategies? Or was it 'something else'? For the first time ever, Vaitheeswaran reveals that it was indeed something else- a set of inexplicable events that destroyed what could have been a profitable business (an extreme rarity among technology start-ups). He bares his extraordinary trials and tribulations while dealing with business failure and the impossible pressures that can threaten entrepreneurs in India.
942			_2ddc _cBK