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999			_c1777 _d1777
003			OSt
005			20191010151840.0
008			191010b ||||| |||| 00| 0 eng d
020	0	0	_a9781541730663
040			_cIIMV
082	0		_a658.4012 HOW
100	1		_aHoward Yu _eAuthor _91255
245	0		_aHow to thrive in a world where everything can be copied leap _cby Howard Yu
260			_bBBS public affairs _aNew York _c2018
300			_aix, 269 pages: _bIllustrations; _c23 cm.
520	3		_aEvery business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance and financial resources can't shield them from copycats. So what can we do--and, what can we learn from companies that have endured and even prospered for centuries despite copycat competition? In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors.
942			_2ddc _cBK