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| 005 | 20200121163243.0 | ||
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| 020 | 0 | 0 | _a9780231175449 |
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| 082 | 0 | _a658.4062 ROG | |
| 100 | 1 |
_aDavid Rogers _eAuthor _91297 |
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| 245 | 0 |
_aThe Digital Transformation Playbook – _bRethink Your Business for the Digital Age/ _cby David Rogers |
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| 260 |
_bColumbia University Perss _aColumbia _c2016 |
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| 300 |
_axi, 278 pages; _bIllustrations: _c25 cm. |
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| 505 | 0 | _aPreface 1. The Five Domains of Digital Transformation: Customers, Competition, Data, Innovation, Value 2. Harness Customer Networks 3. Build Platforms, Not Just Products 4. Turn Data Into Assets 5. Innovate by Rapid Experimentation 6. Adapt Your Value Proposition 7. Mastering Disruptive Business Models Conclusion Self-Assessment: Are You Ready for Digital Transformation? More Tools for Strategic Planning | |
| 520 | 3 | _aSeldom have the effects of digital change on legacy businesses and innovators alike been so succinctly explained. David L. Rogers uses frameworks and case histories to illustrate how and why the times they are a changin'. And more importantly, exactly how to adapt. | |
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_c1799 _d1799 |
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