000 | 03295 a2200253 4500 | ||
---|---|---|---|
999 |
_c1815 _d1815 |
||
003 | OSt | ||
005 | 20200225170700.0 | ||
008 | 200103b ||||| |||| 00| 0 eng d | ||
020 | 0 | _a9781625272478 | |
040 | _cIIMV | ||
082 | 0 | _a658.4038 | |
100 | 1 |
_aWesterman, George _d1963 _91418 |
|
245 |
_aLeading Digital: _bTurning Technology into Business Transformation/ _cby George Westerman, Didier Bonnet, Andrew McAfee |
||
260 |
_bHBR Press _aBoston _c2014 |
||
300 |
_avi, 289p. _bIllistrations: _c26cms. |
||
505 | _a "Copyright" -- "Contents" -- "Introduction: Are You Ready?" -- "Ch 1: What Is Digital Mastery?" -- "Pt 1: Building Digital Capabilities" -- "Ch 2: Creating a Compelling Customer Experience" -- "Ch 3: Exploiting the Power of Core Operations" -- "Ch 4: Reinventing Business Models" -- "Pt 2: Building Leadership Capabilities" -- "Ch 5: Crafting Your Digital Vision" -- "Ch 6: Engaging the Organization at Scale" -- "Ch 7: Governing the Transformation" -- "Ch 8: Building Technology Leadership Capabilities" -- "Pt 3: Back at the Office: A Leader's Playbook for Digital Transformation" -- "Ch 9: Framing the Digital Challenge" -- "Ch 10: Focusing Investment" -- "Ch 11: Mobilizing the Organization" -- "Ch 12: Sustaining the Digital Transformation" -- "Epilogue" -- "Appendix: Digital Mastery Self-Assessment" -- "Notes" -- "Index" -- "About the Authors." | ||
520 | 3 | _aBecome a Digital Master--No Matter What Business You're In. If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In "Leading Digital," authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries--from finance to manufacturing to pharmaceuticals--are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you'll learn: How to engage better with your customers, How to digitally enhance operations, How to create a digital vision, and How to govern your digital activities. The book also includes an extensive step-by-step transformation playbook for leaders to follow. "Leading Digital" is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy. | |
650 | 0 |
_aInformation Technology - Management _91419 |
|
650 | 0 |
_aStrategic Planning _91420 |
|
650 | 0 |
_aOrganizational change _91421 |
|
700 | 1 |
_aBonnet, Didier _91422 |
|
700 | 1 |
_aMcAfee, Andrew _91423 |
|
942 |
_2ddc _cBK |