| 000 | 01750nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20210706182603.0 | ||
| 008 | 210706b |||||||| |||| 00| 0 eng d | ||
| 020 |
_a9781904838050 _c899.00 |
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| 040 | _cIIMV | ||
| 082 | _a658.827095 | ||
| 100 | 1 |
_aChadha, Radha _91538 |
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| 245 | 1 |
_aThe cult of the luxury brand : _bInside Asia's love affair with luxurly/ _cby Radha chadha and paul husband. |
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| 260 |
_aLondon: _bNicholas Brealey International, _c2006. |
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| 300 | _a314p. | ||
| 505 | _a Introduction : wear your success -- 1. A love affair with luxe -- 2. Finding meaning in an LV bag -- 3. Japan : an insatiable Yen -- 4. Hong Kong and Taiwan : Yin and Yang -- 5. China : from Mao suits to Armani -- 6. South Korea : indebted to luxury -- 7. Single-season sisters : Singapore, Malaysia, Thailand, Indonesia, and the Philippines -- 8. India : the next China? -- 9. How the cult is created -- 10. Advent of the genuine fakes -- 11. The future of luxury. | ||
| 520 | _a ''The Cult of the Luxury Brand'' is the first book to explore how and why an amazing ''luxeplosion'' is rocking Asia, sweeping up not just the glitzy upper crust, but secretaries toting their Burberry bags, junior executives sporting Rolex watches, and university students in Ferragamo shoes. Hong Kong boasts more Gucci and Hermes stores than New York or Paris. China's luxury market is growing with such gusto that it will single-handedly be the biggest by 2014. Even India, the new kid on the luxury block, has three-month waiting lists for hot items, while in Tokyo, the epicenter of the cult, 94. | ||
| 651 |
_aAsia- _xLuxuries--Social aspects _91539 |
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| 658 | _aBranding (Marketing) | ||
| 700 | 1 |
_aHusband, Paual _91540 |
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| 942 |
_2ddc _cBK |
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| 999 |
_c1886 _d1886 |
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