| 000 | 00696nam a22002531a 4500 | ||
|---|---|---|---|
| 001 | vtls000131137 | ||
| 003 | IIMBL | ||
| 005 | 20180822135429.0 | ||
| 008 | 100622s1992 |r| ||110|eng|||| | ||
| 020 | _a0130141011 | ||
| 035 | _aiimbr21224 | ||
| 039 | 9 |
_a201106180333 _bVLOAD _y201006221632 _zVLOAD |
|
| 040 | _aIIMB | ||
| 082 | 1 |
_a659.1 _bAAK |
|
| 100 | 1 | _aAaker, David A | |
| 245 | 1 | 0 |
_aAdvertising Management / _cby David A Aaker, Rajeev Batra, John Myers. |
| 260 |
_aNew Jersey: _bPrentice Hall, _c1992. |
||
| 300 | _a593p. | ||
| 650 | 4 | _aAdvertising | |
| 650 | 4 | _aManagement | |
| 700 | 1 | _aBatra, Rajeev | |
| 700 | 1 | _aMyers, John | |
| 949 |
_AVIRTUAITEM _D30000 _G30000 _X1000 _6C27747 |
||
| 999 |
_c270 _d270 |
||