| 000 | 01103nam a2200277 a 4500 | ||
|---|---|---|---|
| 999 |
_c402 _d402 |
||
| 001 | vtls000150302 | ||
| 003 | IIMBL | ||
| 005 | 20191017140041.0 | ||
| 008 | 140513s2005 001 0 eng d | ||
| 020 | _a9788126510276 | ||
| 040 | _cIIMV | ||
| 082 |
_a658.827 _bTYB |
||
| 245 | 1 |
_aKellogg on branding: _bthe marketing faculty of the Kellogg School of management / _cedited by Alice M Tybout; Tim Calkins |
|
| 260 |
_aNew Delhi: _bWiley India, _c2005. |
||
| 300 |
_axvii, 334p. : _bill. |
||
| 500 | _aIncludes index | ||
| 520 | _aFaculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability. | ||
| 541 | _cGift | ||
| 650 | 4 |
_aBrand name products. _91282 |
|
| 650 | 4 |
_aBranding (Marketing) _91283 |
|
| 650 | 4 |
_aCustomer relations _xManagement. _91284 |
|
| 700 |
_aAlice Tybout _dEditor _91285 |
||
| 942 |
_2ddc _cBK |
||
| 949 | _6C33246 | ||
| 949 |
_6000329 _s2830:20170125 |
||