| 000 | 00715nam a22002171a 4500 | ||
|---|---|---|---|
| 001 | vtls000152687 | ||
| 003 | IIMBL | ||
| 005 | 20180822135820.0 | ||
| 008 | 150916s1998 |r| ||110|eng|||| | ||
| 020 | _a9780131201156 | ||
| 039 | 9 |
_y201509161300 _zmihir |
|
| 040 | _aIIMB | ||
| 082 | 1 |
_a658.827 _bKEL |
|
| 100 | 1 | _aKeller, Kevin Lane | |
| 245 | 1 | 0 |
_aStrategic brand management: _bBuilding, measuring, and managing brand equity / _cby Kevin Lane Keller. |
| 260 |
_aNew Jersey: _bPrintice Hall, _c1998. |
||
| 300 | _axxv, 635p. | ||
| 650 | 4 | _aBrand name products, Management | |
| 949 |
_AVIRTUAITEM _D30000 _G30000 _X1000 _6C33538 |
||
| 999 |
_aVIRTUA _c519 _d519 |
||
| 999 | _aVTLSSORT0030*0080*0200*0400*0820*1000*2450*2600*3000*6500*9992 | ||