| 000 | 01049nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | vtls000152773 | ||
| 003 | IIMBL | ||
| 005 | 20180822135855.0 | ||
| 008 | 151009s2006 gw a bi 001 0 eng | | ||
| 020 |
_a9783540253600 _cRs. 1495 |
||
| 039 | 9 |
_a201604191208 _brajesha _c201601211511 _drajesha _c201601121634 _drajesha _c201601121633 _drajesha _y201510091609 _zvishal |
|
| 082 |
_a658.827 _bKOT |
||
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aB2B brand management / _cPhilip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi. |
| 246 | 3 | _aBusiness to business brand management | |
| 260 |
_aGermany _bSpringer, _cc2006. |
||
| 300 |
_axvi, 357 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 650 | 0 |
_aBrand name products _vCase studies. |
|
| 700 | 1 | _aPfoertsch, Waldemar. | |
| 700 | 1 | _aMichi, Ines. | |
| 949 |
_AVIRTUAITEM _D30000 _G30000 _X1000 _6000249 |
||
| 999 |
_aVIRTUA4 _c551 _d551 |
||
| 999 | _aVTLSSORT0080*0200*0820*1000*2450*2460*2600*3000*5040*6500*6501*7000*7001*9992 | ||