000 02909 a2200241 4500
003 OSt
005 20211208121923.0
008 211208b |||||||| |||| 00| 0 eng d
020 _a9789811628375 (hbk)
040 _cIIMV
082 _a658.4012
100 1 _aSrinivasan, R.
245 1 _aPlatform business models:
_bframeworks, concepts and design /
_cby R. Srinivasan.
260 _bSpringer,
_aSingapore :
300 _axvii, 346p.
440 1 _aManagement for professionals
505 _aChapter 1. Introduction -- Chapter 2. Network effects -- Chapter 3. FaircentTM: Powering P2P Lending Revolution -- Chapter 4. Value creation in platforms -- Chapter 5. Swiggy"! Foodora"! and Yelp"! Hyperlocal Platforms -- Chapter 6. Network mobilization -- Chapter 7. Bharatmatrimony.com -- Chapter 8. Just Dial Limited -- Chapter 9. Practo -- Chapter 10. Pricing and subsidies -- Chapter 11. Zomato"!Gold: Platform Overreach -- Chapter 12. Platform architecture -- Chapter 13. Delhivery: Leveraging the Platform -- Chapter 14. Winner-takes-all dynamics -- Chapter 15. Tally Solutions Pvt. Ltd.: Orchestrating the Ecosystem.
520 _aThis book introduces platform firms as unique business models. Leveraging on the early literature on network economics and strategy frameworks, this book explores how platform business firms evolve in the modern business world. Taking a strategic perspective, this book engages the reader with core concepts, case studies, and frameworks for analyzing platform business firms. This book differentiates platform business firms from traditional pipeline firms; explores engagement with different actors, value creation, and operations of platforms; elucidates resources and capabilities of platform firms that provide them sustained competitive advantage; analyzes performance levers in operating platform business models, including complementarities with other business models; and discusses the sustainability of platform business models, in the face of regulatory and societal challenges, among others. The book is designed as a primer for entrepreneurs setting up and operating platform business firms, senior managers in large corporations repurposing their resources to initiate network dynamics in their businesses, early career managers, and professionals engaging with myriad platform firms for their professional and personal needs. This book intends to provide a decision-maker with a portfolio of decisions to make to create, operate, sustain, and generate value out of a platform business firm. It is also useful for policy professionals to appreciate the economics and policy implications of regulating and governing platforms in a post-digital world.
650 1 _aMulti-sided platform businesses.
650 1 _aBusiness planning
650 1 _aManagement information systems
942 _2ddc
999 _c5691