000			02467nam a22001817a 4500
005			20211228103653.0
008			211228b |||||||| |||| 00| 0 eng d
020			_a9781633691728
040			_aIIMV
082			_a338.7 _bEVA
100			_aEvans, David S _931481
245	1		_aMatchmakers: the new economics of multisided platforms: _bThe New Economics of Multisided Platforms/ _cby Evans, David S.
260			_aBoston: _bHarvard Business School Press, _c2016.
520			_aAmazon. Alibaba. Facebook. Uber. These types of businesses known as platforms, or multi-sided markets are driving the economy more than ever. In an environment where markets, consumers and technology are ever changing and increasingly interdependent, these businesses, which bring together a number of groups who need each other and make it easy for them to work together, are essential. But platforms operate very differently than traditional, one-sided businesses (like, say, grocery stores) and their logic can seem not only counterintuitive but downright counterproductive. Think about a traditional platform like a mall, which connects many different customers to many different stores. They charge their largest stores the anchors the lowest fees, while they charge smaller retailers and kiosks higher fees (and they don't charge customers at all, even though they could conceivably charge for something like parking). That pricing structure makes sense, even though it may seem discriminatory, because the anchor stores are key to getting customers to show up. But there are still more twists and turns to how platforms operate. Plus, while the platform business model may seem appealing, it can be difficult to know if you should transform your business and even if you should how to do it. Yet companies that transform their pricing practices, incentive plans and organizational structures are today's power brokers. In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze platform businesses and discover their principles, explain the logic of platforms and how to analyze your own opportunities. Rich with stories from the platform winners as well as from those who mismanaged the transition, Matchmakers will be the one book readers need in order to navigate the appealing but confusing world of multi-sided markets.
650			_aMulti-sided platform businesses _931482
700			_aSchmalensee, Richard, _931483
942			_2ddc _cBK
999			_c5720 _d5720