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020			_a9780241184837
040			_cIIMV
082			_a658.575 _bEYA
100			_aEyal, Nir _931580
245	1		_aHooked : _bhow to build habit-forming products _cby Nir eyal
260			_aUK; _bPenguin Random House, _c2019.
300			_a246 p.
365			_aINR _b699
520			_aABOUT HOOKED How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
650			_aConsumer behavior _931581
650			_aConsumers' preferences _931582
650			_aNew products _931583
700			_aHoover, Ryan _931584
942			_2ddc _cBK
999			_c5746 _d5746