000 01136cam a2200325 i 4500
001 19341314
005 20220713103626.0
008 161019t20172017enka b 001 0 eng
010 _a 2016957240
020 _a9780857937940
_qhardback
040 _aDLC
_cIIMV
_erda
042 _apcc
050 0 0 _aHF5415.13
_b.R47 2017
082 0 4 _a658.802
_223
_bSHI
245 0 0 _aResearch handbook of innovation and creativity for marketing management /
_cedited by Eric Shiu Department of Marketing, University of Birmingham, UK.
264 1 _aCheltenham, UK :
_bEdward Elgar Publishing,
_c[2017]
264 4 _c©2017
300 _aix, 250 pages :
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
336 _astill image
_bsti
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_xManagement.
_931862
700 1 _aShiu, Eric C. C.,
_eeditor.
_931863
906 _a7
_bcbc
_ccopycat
_d2
_encip
_f20
_gy-gencatlg
942 _2ddc
_cBK
999 _c5804
_d5804