| 000 | 01302cam a2200361 i 4500 | ||
|---|---|---|---|
| 001 | 20816413 | ||
| 005 | 20220713105721.0 | ||
| 008 | 190122t20192019xxka b 001 0 eng d | ||
| 010 | _a 2018420354 | ||
| 020 |
_a1787145565 _q(Print) |
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| 020 |
_a9781787145566 _q(Print) |
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| 035 | _a(OCoLC)on1040533178 | ||
| 040 |
_aYDX _beng _cIIMV _erda _dOCLCQ _dCDX _dDLC |
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| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHC79.C6 _bB684 2019 |
| 082 | 0 | 4 |
_a658.8008/942 _223 |
| 245 | 0 | 0 |
_aBottom of the Pyramid marketing : _bmaking, shaping and developing BOP markets / _cedited by Ramendra Singh (Indian Institute of Management Calcutta, Kolkata, India). |
| 250 | _aFirst edition. | ||
| 264 | 1 |
_aUnited Kingdom : _bEmerald Publishing, _c2019. |
|
| 264 | 4 | _c©2019 | |
| 300 |
_axiv, 219 pages : _billustrations ; _c24 cm. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 490 | 0 | _aMarketing in emerging markets | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aLow-income consumers. _931871 |
|
| 650 | 0 |
_aMarketing. _931872 |
|
| 700 | 1 |
_aSingh, Ramendra, _eeditor. _931873 |
|
| 906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 999 |
_c5807 _d5807 |
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