000			01463cam a22003378i 4500
001			20918357
005			20220713125452.0
008			190405s2020 nyu b 001 0 eng
010			_a 2019015770
020			_a9781138592650 (pbk. : alk. paper)
020			_z9780429489921 (ebk)
040			_aDLC _beng _erda _cIIMV _dDLC
042			_apcc
050	0	0	_aHF5415.32 _b.S5595 2020
082	0	0	_a658.8342 _223 _bSMI
100	1		_aSmith, Andrew, _d1967 March 27- _eauthor. _931926
245	1	0	_aConsumer behaviour and analytics / _cAndrew Smith.
250			_a1 Edition.
263			_a1909
264		1	_aNew York : _bRoutledge, _c2020.
300			_a204p.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aAn introduction to consumer analytics -- Purchase insight and the anatomy of transactions -- Web & social media activity -- Extant research and exogenous cognition -- Elemental features of consumer choice : needs, economics, deliberation and impulse -- Perceptual and communicative features of consumer choice -- Individual and social features of consumption -- Knowledge driven marketing & the modular adaptive dynamic schematic -- Index.
650		0	_aConsumer behavior. _931927
650		0	_aMarketing _xData processing. _931928
942			_2ddc _cBK
999			_c5818 _d5818