000			02137nam a22002417a 4500
005			20220715125202.0
008			220715b |||||||| |||| 00| 0 eng d
020			_a9783319688367
040			_cIIMV
082			_a658.008 _bPOC
100			_aPochiraju, Bhimasankaram ed. _932023
245	1		_aEssentials of business analytics: _bAn introduction to the methodology and its applications _cby Bhimasankaram pochiraju
260			_aUSA: _bSpringer; _c2019.
300			_a980p.
365			_cINR _d9459.14
440			_aInternational series in operations research & management science _932024
520			_aThis comprehensive edited volume is the first of its kind, designed to serve as a textbook for long-duration business analytics programs. It can also be used as a guide to the field by practitioners. The book has contributions from experts in top universities and industry. The editors have taken extreme care to ensure continuity across the chapters. The material is organized into three parts: A) Tools, B) Models and C) Applications. In Part A, the tools used by business analysts are described in detail. In Part B, these tools are applied to construct models used to solve business problems. Part C contains detailed applications in various functional areas of business and several case studies. Supporting material can be found in the appendices that develop the pre-requisites for the main text. Every chapter has a business orientation. Typically, each chapter begins with the description of business problems that are transformed into data questions; and methodology is developed to solve these questions. Data analysis is conducted using widely used software, the output and results are clearly explained at each stage of development. These are finally transformed into a business solution. The companion website provides examples, data sets and sample code for each chapter.
650			_aDecision making-Mathematical models; _932025
650			_aIndustrial management-Statistical methods-Computer programs; _932026
650			_aBusiness analytics; _932027
700			_aSeshadri, Sridha ed. _932028
942			_2ddc _cBK
999			_c5840 _d5840