| 000 | 02756cam a22003978i 4500 | ||
|---|---|---|---|
| 001 | 18796919 | ||
| 005 | 20220902113732.0 | ||
| 008 | 150928s2015 nyu 001 0 eng | ||
| 010 | _a 2015032811 | ||
| 020 | _a9781137500908 (paperback) | ||
| 040 |
_aDLC _beng _cIIMV _erda |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.C51177 2015 |
| 082 | 0 | 0 |
_a658.8/02 _223 _bCHA |
| 084 |
_aBUS025000 _aBUS043000 _aBUS060000 _2bisacsh |
||
| 100 | 1 |
_aChaston, Ian. _932380 |
|
| 245 | 1 | 0 |
_aEntrepreneurial marketing : _bsustaining growth in all organisations / _cIan Chaston. |
| 263 | _a1511 | ||
| 264 | 1 |
_aNew York : _bPalgrave Macmillan, _c2015. |
|
| 300 | _apages cm | ||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 500 | _aIncludes index. | ||
| 505 | 8 | _aMachine generated contents note: -- 1. Entrepreneurship and Market Conventions2. Understanding the Conventional Competitor3. Planning and Visioning4. Entrepreneurial Marketing Strategy5. Identifying Entrepreneurial Opportunities6. Entrepreneurial Competence7. Innovation8. Technology 9. Entrepreneurial Promotion10. Online Promotion11. Social Media12. Blogs, Tweets and Apps13. Entrepreneurial Pricing and Distribution14. Entrepreneurial Service Marketing15. B2B Marketing16. Small Firm Entrepreneurship17. Public Sector. | |
| 520 |
_a" It is increasingly apparent that most firms succeed because they are willing to break the rules and act entrepreneurially. The purpose of this text is to examine how this simple trading principle can be applied by any individual in any private or public sector organisation by focusing on the concept of entrepreneurial marketing, across all aspects of the marketing process. Entrepreneurial Marketing begins by defining the' rules' of marketing as a basis for the entrepreneur to understand what 'rules' need breaking. Subsequent chapters cover the marketing mix, innovation management, and compare large versus small firms. All issues are illustrated with extensive real-world examples throughout. Entrepreneurial Marketing is ideal reading for students and professionals who want an exciting, relevant and innovative approach to, and perspective of, management and marketing. "-- _cProvided by publisher. |
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| 650 | 0 |
_aMarketing _xManagement. _932381 |
|
| 650 | 0 |
_aEntrepreneurship. _932382 |
|
| 650 | 0 |
_aSmall business marketing. _932383 |
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| 650 | 7 |
_aBUSINESS & ECONOMICS / Entrepreneurship. _2bisacsh _932384 |
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| 650 | 7 |
_aBUSINESS & ECONOMICS / Marketing / General. _2bisacsh _932385 |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Small Business. _2bisacsh _932386 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 999 |
_c5909 _d5909 |
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