| 000 | 01229nam a22002297a 4500 | ||
|---|---|---|---|
| 005 | 20221124140903.0 | ||
| 008 | 221124b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789332587694 | ||
| 040 | _aIIMV | ||
| 082 |
_a658.87 _bBER |
||
| 100 |
_aBerman, Barry _932825 |
||
| 245 | 1 | _aRetail management: a strategic approach | |
| 250 | _a13th ed. | ||
| 260 | 1 |
_aNew Delhi _bPearson India Education Services Pvt. Ltd. _c2018 |
|
| 300 | _axxvii, 772p. | ||
| 520 | _aRetail Management: A Strategic Approach, 13/e is a contemporary text which will enable the readers to thrive in today's retailing industry. It advocates one of the fundamental principle that retailers have to plan for and adapt to an ever-changing and complex environment. Without a pre-planned strategy, retailers may fail and be unable to cope with the market environment. This text helps readers become good retail planners and decision makers. This edition includes updated data which reflects the current global economic scenario with an extensive coverage of omnichannel retailing. | ||
| 650 |
_aRetail Management _932826 |
||
| 700 |
_aEvans, Joel R. _932827 |
||
| 700 |
_aChatterjee, Patrali _932828 |
||
| 700 |
_aSrivastava, Ritu _932829 |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c6005 _d6005 |
||