000 03046cam a2200421 a 4500
001 15307966
005 20230315122542.0
008 080528s2008 nyua b 001 0 eng d
010 _a 2008273863
020 _a9780061353246 (pbk.)
035 _a(OCoLC)ocn182521026
040 _aIIMV
_cUPZ
_dUPZ
_dBAKER
_dEGM
_dGK8
_dBKL
_dNTD
_dOCLCQ
_dVP@
_dMNY
_dOCL
_dZAB
_dBTCTA
_dYDXCP
_dSNM
_dLMR
_dDLC
042 _alccopycat
050 0 0 _aBF448
_b.A75 2008
082 0 0 _a153.83
_222
_bARI
100 1 _aAriely, Dan.
_932879
245 1 0 _aPredictably irrational :
_bthe hidden forces that shape our decisions /
_cDan Ariely.
250 _a1st ed.
260 _aNew York, NY :
_bHarper,
_cc2008.
300 _axxii, 349 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references (p. [327]-349) and index.
505 0 _a1. The truth about relativity : why everything is relative, even when it shouldn't be -- 2. The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- 3. The cost of zero cost : why we often pay too much when we pay nothing -- 4. The cost of social norms : why we are happy to do things, but not when we are paid to do them -- 5. The influence of arousal : why hot is much hotter than we realize -- 6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do -- 7. The high price of ownership : why we overvalue what we have -- 8. Keeping doors open : why options distract us from our main objective -- 9. The effect of expectations : why the mind gets what it expects -- 10. The power of price : why a 50-cent aspirin can do what a penny aspirin can't -- 11. The context of our character, part I : why we are dishonest, and what we can do about it -- 12. The context of our character, part II : why dealing with cash makes us more honest -- 13. Beer and free lunches : what is behavioral economics, and where are the free lunches?
520 _aAn evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.
650 0 _aDecision making.
_932880
650 0 _aEconomics
_xPsychological aspects.
_932881
650 0 _aConsumer behavior.
_932882
650 7 _aDecision making.
_2sears
_932880
650 7 _aThought and thinking.
_2sears
_932883
650 7 _aReasoning.
_2sears
_932884
650 7 _aEconomics
_xPsychological aspects.
_2sears
_932881
650 7 _aConsumers.
_2sears
_932885
856 4 2 _3Book web site
_uhttp://www.predictablyirrational.com/
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy1001/2008273863-b.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy1001/2008273863-d.html
906 _a7
_bcbc
_ccopycat
_d2
_encip
_f20
_gy-gencatlg
942 _2ddc
_cBK
999 _c6021
_d6021