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008			230315b |||||||| |||| 00| 0 eng d
020			_a9781451686586
040			_cIIMV
082			_a658.8342 _bBER
100			_aBerger, jonah. _932886
245	1		_aContagious: _bwhy things catch on/ _cby Joah Berger.
260	1		_aNew York: _bSimon & Schuster, _c2013.
300			_a viii, 244 pages: _b illustrations; _c22 cm
520			_aWhat makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Contagious combines research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread--for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on
650			_a BUSINESS & ECONOMICS Consumer Behavior _932887
650			_aBusiness and Management _932888
650			_aChoice (Psychology) _932889
942			_2ddc _cBK
999			_c6022 _d6022