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| 001 | vtls000152849 | ||
| 003 | IIMBL | ||
| 005 | 20180822135949.0 | ||
| 008 | 151011s2011 ii p i 0|1nu|eng | ||
| 020 |
_a9788126531189 : _cRs.739.00 |
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_a658.83 _bAAK |
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| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aMarketing research / _cDavid A.Aaker, V.Kumar, George S. Day and Robert P. Leone |
| 250 | _a10th ed. | ||
| 260 |
_aNew Delhi: _bWiley India, _c2011. |
||
| 300 |
_axvii, 701p. : _bill. |
||
| 504 | _aIncludes Index | ||
| 650 | 0 | _aMarketing research | |
| 700 | 1 | _aKumar V. | |
| 700 | 1 | _aDay, George S. | |
| 700 | 1 | _aLeone, Robert P. | |
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