000			02736cam a2200337 i 4500
001			23071030
005			20240702133538.0
008			230418s2023 nyu b 001 0 eng
010			_a 2023014410
020			_a9780231215695 _q(hardback)
040			_aDLC _beng _erda _cIIMV _dDLC
042			_apcc
050	0	0	_aHD45 _b.R6337 2023
082	0	0	_a658.4062 _223/eng/20230418
100	1		_aRogers, David L., _d1970- _eauthor. _933396
245	1	4	_aThe digital transformation roadmap : _brebuild your organization for continuous change / _cDavid L Rogers.
264		1	_aNew York : _bColumbia Business School Publishing, _c[2023]
300			_axi, 314 pages ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibiographical references and index.
520			_a"The Digital Transformation Playbook was intended to help legacy businesses rethink their business strategies for the digital age. Interest in the subject has generated a host of new questions and methodological concerns, as have changes in the field. As a professional and a professor, the author has observed these common issues and is writing this new book to address them. These challenges begin with clarity (what does digital mean for our own organization?). They include issues of driving change across complex organizations (where do we start? how do we align diverse initiatives? how do we define the right metrics, funding, and process? how do we attract the right people and integrate them effectively?). And they include balancing near-term growth with long-term survival (how do we build our future business while still managing the old one?). All of these challenges stem from the fact that companies accustomed to operating in well-defined industries now find themselves facing massive uncertainty, and they simply lack the management tools to deal with it. For any digital transformation to succeed, it requires more than just a "vision" of where and how its business will adapt and grow in the digital age. It also requires an operational "roadmap" for bringing that vision to life, tailored to the unique strengths, context, and constraints of that organization. The key thesis of this new book is that digital transformation requires a change to the operating model of large organizations"-- _cProvided by publisher.
650		0	_aTechnological innovations _xManagement.
650		0	_aInformation technology _xManagement.
650		0	_aNew products.
650		0	_aStrategic planning.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c6237 _d6237