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003			OSt
005			20240902121525.0
008			110314r20102008nyu b 001 0 eng c
010			_a 2008461010 _z 2008006057
020			_a9780385523899 (pbk.)
035			_a(OCoLC)ocn326529068
040			_aBTCTA _beng _cIIMV _dYDXCP _dNYP _dTJC _dOCLCQ _dDLC
042			_apcc
050	0	0	_aHF5415.12615 _b.L56 2010
082			_a658.834
100	1		_aLindstrom, Martin, _d1970- _932918
245	1	0	_aBuy ology : _btruth and lies about why we buy / _cMartin Lindstrom ; [foreword by Paco Underhill].
246	3	0	_aBuyology
250			_a1st pbk. ed.
260			_aNew York : _bBroadway Books, _cc2010.
300			_axi, 254 p. ; _c21 cm.
500			_a"With a new chapter on buying in today's economy"--Cover.
500			_aPreviously published in hardcover in slightly different form: New York : Doubleday, 2008.
504			_aIncludes bibliographical references (p. 239-243) and index.
505	0		_aA rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is ... : neuromarketing and predicting the future -- Let's spend the night together : sex in advertising -- Brand new day : the future of marketing and advertising -- Conclusion : good times, bad times.
650		0	_aNeuromarketing. _932919
650		0	_aConsumer behavior.
650		0	_aConsumers _xPsychology. _932921
650		0	_aShopping _xPsychological aspects. _932922
650		0	_aMarketing _xPsychological aspects.
906			_a7 _bcbc _cpccadap _d3 _eepcn _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c6282 _d6282