| 000 | 02612nam a2200289 4500 | ||
|---|---|---|---|
| 001 | vtls000152879 | ||
| 003 | IIMBL | ||
| 005 | 20180822140005.0 | ||
| 008 | 151011s2014 caua |01 0 eng | ||
| 020 |
_a9788126550166 _cRs.431 |
||
| 039 | 9 |
_a201601081427 _brajesha _c201601081255 _drajesha _y201510111844 _zrajesha |
|
| 082 | 0 | 0 |
_a338.88954051 _bGUP |
| 100 | 1 | _aGupta, Anil K. | |
| 245 | 1 | 4 |
_aThe silk road rediscovered : _bhow Indian and Chinese companies are becoming globally stronger by winning in each other's markets / _cAnil K. Gupta, Girija Pande, Haiyan Wang. |
| 260 |
_aSan Francisco : _bJossey-Bass, _c2014. |
||
| 300 | _axxxi, 269 p. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 |
_a"A road map for Indian companies who want to do business in ChinaFor almost every large Indian company, China has become mission critical as a market, a supplier, a source of low cost capital, a platform for global advantage, a partner, and a competitor. However, for most Indian executives, their understanding of China is rooted largely in myths. As a result, many Indian executives tend to assume either "if we can succeed in India, we can surely succeed in China" or "China is so different, there's no way we can make any headway there." This much-needed book provides an action-oriented resource for Indian companies to address the challenges and capture the opportunities that China represents. Building on the central premise that succeeding in China is neither impossible nor a cakewalk, this book is based on real-life case studies of several Indian companies who have been successful in China, including Tata Consulting Services, Tata Motors' Jaguar Land Rover subsidiary, Mahindra & Mahindra, NIIT, Sundaram Fasteners and others. Offers a timely guide for Indian companies that want to tap into the multi-faceted opportunities offered by China Filled with case studies of several Indian companies that have made successful inroads in the Chinese marketplace Authors are among the most respected and well-known experts on China and India This book is a must-have guide for Indian companies that want to expand into the global marketplace"-- _cProvided by publisher. |
||
| 650 | 0 |
_aCorporations _zIndia. |
|
| 650 | 0 |
_aInvestments _zChina. |
|
| 651 | 0 |
_aIndia _xForeign economic relations _zChina. |
|
| 651 | 0 |
_aChina _xForeign economic relations _zIndia. |
|
| 700 | 1 | _aPande, Girija. | |
| 700 | 1 | _aWang, Haiyan. | |
| 949 |
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| 999 |
_aVIRTUA4 _c629 _d629 |
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