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008 180802s2017 vraa b 001 0 eng
010 _a 2018286577
015 _aGBB7F6665
_2bnb
016 7 _a018493006
_2Uk
020 _a9780195590296
_q(paperback)
035 _a(OCoLC)ocn984511121
040 _aAU@
_beng
_cIIMV
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043 _au-at---
050 0 0 _aHF5415
_b.S3985 2017
082 0 4 _a658.8
_223
100 1 _aSharp, Byron,
_eauthor.
_933559
245 1 0 _aMarketing :
_btheory, evidence, practice /
_cByron Sharp.
250 _aSecond edition.
264 1 _aSouth Melbourne, Victoria, Australia :
_bOxford University Press,
_c2017.
300 _axxxvii, 796 pages :
_billustrations ;
_c25 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references (pages 753-781) and index.
650 0 _aMarketing.
650 0 _aMarketing
_zAustralia
_vCase studies.
_933560
650 0 _aMarketing
_xManagement.
650 7 _aIndustrial management.
_2fast
_0(OCoLC)fst00971246
650 7 _aMarketing
_xManagement.
_2fast
_0(OCoLC)fst01010209
650 7 _aProfessions
_xMarketing.
_2fast
_0(OCoLC)fst01078572
_933561
650 7 _aMarketing
_2gnd
650 7 _aMarketingmanagement
_2gnd
_933562
906 _a7
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_ccopycat
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_cBK
999 _c6320
_d6320